INSIGHTS: The rise of privacy engineering
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The digital revolution is at a crossroad. On one hand, it still carries the huge potential to keep transforming and improving our lives. On the other, it can only do so by consuming continuously larger volumes of human and machine-generated data, advancing perilously against data privacy limits. But those forces need not clash.
The digital revolution is at a crossroad. On one hand, it still carries the huge potential to keep transforming and improving our lives. On the other, it can only do so by consuming continuously larger volumes of human and machine-generated data, advancing perilously against data privacy limits. But those forces need not clash.
Data hunger is unabated.
Digital technologies are driving unprecedented changes and opportunities in business, the economy and society. Industries and organisations are in the midst of profound digital transformation to survive and thrive in this new era.
Though quick to recognise the opportunities of the digital economy, Communications Services Providers (CSPs) have struggled to adapt themselves at the speed and at the scale the world is moving. And, despite their unique data advantage (an exclusive access to human and machine data points), they have failed to create substantial value from it – and to take the lead in the opportunity presented by this digitalisation and economic change.
In the meantime, digital native enterprises and a handful of technology companies have seized this opportunity to grow their businesses and take the lead, creating new industries and profoundly changing existing ones. However, in their insatiable desire to extract more and more value from data, some of them have crossed the line.
Trust is broken.
The lack of network security and active data protection systems, coupled with pilling up scandals on the mishandling and abuse of personal data, has diminished customers’ trust in technology companies. Trust has been broken.
“Eight out of ten mobile users have concerns over sharing their personal information while using the mobile internet or apps, and almost half of the mobile users with privacy concerns would limit their use of apps unless they felt sure their personal information was better safeguarded.”
(Source: Safety, Privacy and Security across the Mobile Ecosystem, GSMA, 2017)
Privacy should not be an afterthought.
In this distrustful climate, balancing the need for data exploration and data protection is one of the industry greatest challenges. That brings a heightened responsibility for telcos, which carry back-and-forth all the data that virtually exists through their networks.
With that new responsibility also comes a great opportunity. Telcos can transform themselves, taking a more prevailing role in the digital ecosystem to deliver the economic and societal benefits of data analytics, all while positioning themselves as protectors of data privacy.
Privacy engineering reconciles data discovery and trust.
At Niometrics, we champion the cause of privacy with the telcos. We develop solutions for you to create value from data exploration, not only for your organisation, but for your customers and the communities you serve. Our solutions are designed for you to seize digital opportunities while adopting good digital responsibility practices, respecting well-established privacy principles and data protection regulations, and fostering an environment of trust.
To deliver on our promise, we merge the discipline of analytics, software, and privacy engineering. We use tools and methodologies to embed data privacy and protection elements as a core requirement into the Niometrics Deep Network Analytics Technology platform. We build privacy-protective technologies and solutions to ensure that you can rise as trusted guardians of your customers’ data, while leveraging on it for new business applications and use cases.
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