The alchemy of data: turning raw data to intelligence.

Here at Niometrics, we understand the value of translating data for real-world applications, solving actual issues and creating opportunities.

Here at Niometrics, we understand the value of translating data for real-world applications, solving actual issues and creating opportunities.

What does the Niometrics data science team do differently?

At Niometrics, we treat data with reverence, striving to understand its ‘soul’ and context. We see data as a source of answers, solutions and opportunities that really matter to Communications Service Providers for delivering better experiences to their customers.

Digital ethnography

The world is rapidly turning digital. More than ever, the best way to understand our audience’s customs, habits, differences and uniqueness, is with data-centric analysis. Digital ethnography distills troves of digital consumption data securely and reconstructs relevant digital breadcrumbs into pinpoint-accurate insights on customers’ preferences and behavioural predictions.

These insights empower CSPs to:

  • Form a genuine understanding of how to serve, communicate and market to their customers and communities.
  • Streamline and elevate digital advertising ecosystems.
  • Decipher the societies they serve, exploring topics and issues that can inform best practices for how governments, companies and organisations engage with people.

Behaviour prediction

Machine learning techniques help shed light on even the most basic drivers affecting user behaviours, which become algorithms for anticipating future developments like purchase decisions and geographical movements. By extrapolating aggregated trends as forecasts, we can reliably assess individual subscribers for any event of interest.

By gaining knowledge and understanding of these digital footprints, CSPs are empowered with data-driven “clairvoyance”, allowing for:

  • Anticipation of, and response to, commercial, technical or customer experience events, allowing exploration of opportunities, or timely mitigation of pain points.
  • Partnership with third party organisations whose businesses benefit from predicting behaviours.

Environment scanning

Curating insights about the world through studying digital usage gives our clients an understanding of not just their customers, but how devices in their lives are evolving. As these interconnected devices exchange data over our networks, we glean dramatic insights into how people and machines complement each other, making sense of the world around us all.

From tracking the evolution of economic activity to identifying rising stars in the new digital economy, we can now bridge the understanding of digital consumption trends with how the world is changing, make predictions and proactively act upon these opportunities.

How do we do it?

We distinguish ourselves by allying sophisticated data science and adaptive analytical techniques with our singular ability to frame the challenges and opportunities experienced by CSPs, leveraging on a pragmatic, yet future conscious understanding of industry-specific catalysts and dynamics.

 

We are different because our analytics create real value.

How do we do it?

We distinguish ourselves by allying sophisticated data science and adaptive analytical techniques with our singular ability to frame the challenges and opportunities experienced by CSPs, leveraging on a pragmatic, yet future conscious understanding of industry-specific catalysts and dynamics.

 

We are different because our analytics create real value.